This is a rebranding project for Cinta Laura’s podcast, Puella, as it evolves into Paraswara. Originally created as a female-focused platform, Puella expanded to a broader generation of young people, regardless of gender, while staying connected to their aspirations, struggles, and realities.

We reimagined Puella as Paraswara—Para representing individuals and a generation moving towards a shared purpose, and Swara meaning voice, expression, and aspiration. Built around “The Voice of Leaders,” Paraswara is a space for distinct voices, inspiring ideas, and people who dare to lead and create meaningful change.

We brought the new identity to life through a refreshed visual identity and content ecosystem. Box of Opportunities challenges talents to turn unexpected resources into creative ideas, while Cinta Exploring Opportunities features leaders sharing failures, lessons, and turning points. Together, these experiences position Paraswara as a platform to explore potential, discover new perspectives, and inspire young people to create impact.